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Insights on AI for the phone.

Practical guides and background: how phone AI works in day-to-day business – and what makes it good.

All articles 21

9 min read

Whitepaper: Why Custom Voicebots Beat DIY Bot Builders

Business phone lines are mission-critical: hold times, transfer loops and gaps between phone, CRM and calendar cost revenue and reputation. Depending on the level of automation, generative AI can cut the share of contacts handled by people by up to 50% and unlock significant efficiency gains (McKinsey & Company). Standardized "one-size-fits-all" bots, however, often fail on industry-specific language, integration depth and governance requirements (GDPR, roles, audit trail). This whitepaper shows why custom development combined with full-service operation pays off – and how Callana structures the path from requirements to measurable results.

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